A new Freeman School of Business study explains why politically charged content gets more engagement from those who disagree with it. Researchers found a “confrontation effect,” where people are more likely to interact with content that challenges their views than...
By Nishad Kapadia One of my MBA professors defined democracy as the “institutionalization of doubt.” Doubt is perhaps the one thing that is missing from the debate on ESG (Environmental, Social and Governance) investing. Both sides appear convinced they are absolutely...
Social media marketers routinely share photos of consumers vacationing in exotic locales or attending events at exclusive venues, but new research from a professor at the A. B. Freeman School of Business suggests that those photos of prior customers may actually be...
Big retailers typically employ one of two primary pricing strategies. Stores like Walmart and H&M use what’s known as Everyday Low Price (EDLP), offering products at consistent prices with few temporary discounts, while retailers like Macy’s and Wayfair use...
Since 1996, 38 states and the District of Columbia have legalized the use of medical marijuana, a policy trend that health experts estimate has contributed to a nearly 70% increase in marijuana usage in the U.S. Research on marijuana laws has tended to focus on public...
Social competencies and social skills have become widely recognized as crucial factors influencing an individual’s success. These concepts can be traced back to the 1920s, when educational psychologists and psychometricians coined the term “social intelligence” to...
